The Impossible Project
Saturday, May 23, 2009
In case you haven't been tracking it, Polaroid stopped producing their analog instant film in June of 2008. Not only did this mark the end of an era technically, but also culturally. There is nothing else like watching a polaroid develop, and digital technology—though instant—just isn't the same.Lucky for us, a group called The Impossible Project has gathered a team of integral film technology experts from around the globe to in effect, save polaroids. However, it's not exactly what you'd expect. They aren't trying to recreate the same product and get the old factories running again. In their words:
The IMPOSSIBLE mission is NOT to re-build Polaroid Integral film but to develop new product with new characteristics, consisting of new optimized components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly matches the global re-positioning of Integral Film.
Their current plan is to be in production by 2010. For more info or to help support their project, check out www.the-impossible-project.com.
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on Saturday, May 23, 2009 at 11:03 AM.
